Steve Sue is a Business Story Guy and “Chief Lemon Head”
Steve first learned the art of story-crafting in Burbank, CA as a production designer in live and location-based entertainment. He went on to become a top-drawer conceptualist in San Francisco creative agencies creating big ideas for national foodservice, corporate and product brands. For a decade, he was known in Las Vegas as a top conceptualist, creating mega resorts around the globe. His conceptual skills became so well known that Autodesk tapped him to help create software to turn AutoCAD drawings into his unique hand rendering style.
Through working with AutoDesk, Steve developed a taste for software development thus turned to bottling his conceptual skills as BizGym.com, a business growth app for entrepreneurs and small businesses. BizGym proved so easy to use that students down through middle school used it, leading to the creation of Lemonade Alley, a kid-biz challenge where kids create lemonade stand businesses to support a charity of their choice. Steve serves as “Chief Lemon Head” at Lemonade Alley and Chairman of BizGym Foundation, a 501C3 non-profit organization.
Steve resides in Honolulu with wife Karen and dog Mia running StoryManager, Inc., a local boutique consultancy that specializes in business, brand and web development services with with projects including the orange re-branding of Waikiki Trolley, creating ChefZone for Y. Hata & Co., and authoring scads of local business websites. In addition to running his own non-profit, Steve volunteers in the local startup community, is a past Junior Achievement Board Member and serves on the Hawaii Entrepreneurship Foundation Board. Recent recognitions include Entrepreneur of the Year (Hawai’i BBB 2013) and Charity of the Year (Hawai’i BBB 2014). Education includes a BA in Design (UCLA) and a JD in Law (UC Berkeley).See Full Bio »
We Are the Sum of Others: Steve’s mentor math…
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I’m good at fixing businesses, especially those in need of personality and storyline. I also champion the notion of Profit to Share in business.
Runs StoryManager, Inc., a consultancy that specializes in message development and digital marketing.
Offers chats on customer endearment, business-making, entrepreneurship and business giving.