Steve Sue is a Business Story Guy and “Chief Lemon Head”
Steve first learned the art of story-crafting in Burbank, CA as a production designer of theme parks and live entertainment. Before that, he designed and built fancy homes in the SF Bay Area. Steve went on to be a top-drawer conceptualist to San Francisco creative agencies creating big ideas for national foodservice, corporate and product brands. And for a decade, he was known as a top Las Vega conceptualist, creating mega resorts around the globe. His drawing style was so well known that Autodesk recruited him to create software to turn computer-made drawings into his unique hand-rendered style.
At AutoDesk, Steve developed a taste for software development that turned to bottling his business concept skills into BizGym.com, a business growth app for entrepreneurs. BizGym proved so easy to use that students down to middle school used it, leading to the creation of Lemonade Alley, a kid-biz challenge where kids create lemonade stand businesses to support a charity of their choice. Steve serves as “Chief Lemon Head” at Lemonade Alley and Chairman of BizGym Foundation, a 501C3 non-profit organization.
On present business fronts, Steve maintains stakes in technology companies including: SaaS Ventures, a publisher of a cloud-based software-as-a-service development platform that several of his apps rely on including BizGym.com; StoryManager, Inc., a business, branding & digital marketing firm; RankHI, a digital marketing partnership, and; LeiHut.com, an e-commerce platform for Hawaii products.
In addition to running BizGym Foundation, Steve volunteers in the local startup community, is a past Junior Achievement Board Member and serves on the Hawaii Entrepreneurship Foundation Board. Recent recognitions include Entrepreneur of the Year (Hawai’i BBB 2013) and Charity of the Year (Hawai’i BBB 2014). Education includes a BA in Design (UCLA) and a JD in Law (UC Berkeley).See Full Bio »
We Are the Sum of Others: Steve’s mentor math…
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I’m good at fixing businesses, especially those in need of personality and storyline. I also champion the notion of Profit to Share in business.
Runs StoryManager, Inc., a consultancy that specializes in message development and digital marketing.
Offers chats on customer endearment, business-making, entrepreneurship and business giving.